SC Asset has teamed up with CEA to launch an online idea-sharing platform for the New Normal, 'Try Guessing, Try x SC ASSET, Powered by PechaKucha', inviting participants to predict the future alongside 16 top creatives.

PechaKucha is an idea-sharing platform that follows the format of 20 images x 20 seconds, under the theme 'Try Guessing, Try'. This fun sharing experience aims to create new possibilities. SC Asset Corporation Public Company Limited has collaborated with the Creative Economy Agency (Public Organization) or CEA to offer an experience in the New Normal format, which this year will be held as a live stream on the Facebook page: Bangkok Design Week on Saturday, May 15, 2021, from 2:00 PM to 5:00 PM.

Representing the company, Bank Kandisak Ruenjaichan, Head of Product Design and Innovation at SC ASSET, will participate in a discussion on the topic 'Next Normal Home: A New Era of Homes Beyond Just Living'. He is one of the creators designing homes for the future or various house prototypes, incorporating ideas for developing beautiful homes that excel in quality, design, and functionality to meet the changing lifestyles of Thai people. This is under SC ASSET's methodology, which includes Product Design and New Feature Design, such as homes for singles and Post-COVID homes. Additionally, creating a great customer experience is a priority for SC ASSET, which aims to be a leader in the single-family home trend and the number one brand in customers' hearts, as evidenced by record sales and revenue growth in the past year alongside professional creatives from both Thailand and abroad, including:

Pearypie - Amata Jittaseniy, Keng Sittipong Sirimasakem, CEO of Creative Talk, Mo - Komkrit Theptian from MOTMO studio, Fon - Napanira Raksuk from YindeeDesign, Thanyawat Ippudom from the Untitled CaseSalmon Podcast, Kwin Siripanich, a cartoonist from the adorable dog page, Tul Hiranyalawan, a photographer and founder of the School of Photographic Arts, Dart - Thanathorn Sirirak, a voice-over artist, Wasu Waralayangoon, a theater actor from B-floor, Khun Chatchalerm Limphapan from LIVE4 Viva, Khun Patikarn Pakgai from CONT, Khun Natthapong Patanakosai from Cloud-Floor, Thanisara Ruangdej from Punch Up, and many more who will inspire and refresh everyone during this event.

The main objective of the company in participating in this event is to encourage the audience, who are fans of the Bangkok Design Week and SC ASSET pages, to see the experience of trial and error as a way to initiate action. Importantly, it aims to build confidence and change the perspective that anything is always possible.

PechaKucha, which translates to 'chit-chat' in Japanese, was created by architects in Japan who wanted a platform for exchanging ideas. The slogan of PechaKucha is 'The art of concise presentations'. Therefore, presenters must prepare 20 slides, with each slide automatically advancing every 20 seconds, known as 20 x 20. Each speaker thus has the same presentation time of 400 seconds or 6 minutes and 40 seconds.

The Creative Economy Agency (Public Organization) or CEA has promoted this event in Thailand, marking the third collaboration with CEA, supported by SC ASSET.


For those interested in 'Try Guessing, Try x SC ASSET, Powered by PechaKucha', updates and interesting activities can be followed on:
Bangkok Design Week page
Website: bangkokdesignweek.com
Instagram: @bangkokdesignweek
Twitter: @BKKDesignWeek
Line@: BangkokDesignWeek